How-To’s

Adding Customer Data to LiveRamp

Creating a Campaign in Google Campaign Manager

Setting up a Floodlight Audience Pixel on Your Website

Decision Making

Choosing the Right Time Length When Running OTT Video Ads

Avoiding the Pitfalls of Retargeting Campaigns

Opinion: Benefits of Targeting 3rd Party Audiences in your Ad Campaigns

The Importance of UTM Parameters for Effective Marketing Analytics

Platform Overviews

TVSquared for Video Analytics: Benefits and Considerations

Differences Between Beeswax DSP and Trade Desk DSP