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Effective, Cost-conscious Solutions for Digital Ad Operations and Customer Data Management.

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How-To’s

Adding Customer Data to LiveRamp

Creating a Campaign in Google Campaign Manager

Setting up a Floodlight Audience Pixel on Your Website

Decision Making

Choosing the Right Time Length When Running OTT Video Ads

Avoiding the Pitfalls of Retargeting Campaigns

Opinion: Benefits of Targeting 3rd Party Audiences in your Ad Campaigns

The Importance of UTM Parameters for Effective Marketing Analytics

Platform Overviews

TVSquared for Video Analytics: Benefits and Considerations

Differences Between Beeswax DSP and Trade Desk DSP

 

 

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